Qamer JavedIn the online business, Instagram is considered to be the most important social platform to build a credible and reliable image for your online customers. User-generated content on Instagram is the best way to expand your business and show an authentic image to your customers.
You can use the UGC for your brand’s popularity. All the photos, videos, or any kind of information shared online about your brand is included in user-generated content.
Importance of User-generated content:
Social proof is the key to unlocking a successful online business. So if you want your business to appear authentic to each person who visits your brand’s Instagram page, User-generated content will be a great tool.
Because people always look for reviews or comments on the product they are thinking of investing in. By using user-generated content on Instagram, you can show your customers how many real people are using your brand and appreciating it.
Transparency is very important to build a reliable relationship with your customers, so you should show your customers what you are selling and what they are investing in.
Motivating the audience to share your brand:
Although if you have decided to leverage user-generated content on Instagram, keep in mind that motivating your audience to share some information about your brand is the initial step.
- Try to use catchy hashtags for your brand. So people will be encouraged to make a post about your brand and use your taglines.
- Arranging different contests or quizzes with various winning prizes will motivate people to make content for your brand.
- Another way to involve people in your branding is offering something like free samples, giving discounts, or shoutouts will also work great.
Be creative while sharing UGC:
Once you know that people are creating content about your brand, it is the time to think about different strategies for sharing it on your page. But keep in mind, however, that they used your hashtag; it is still important to ask for consent before sharing their content.
Now it’s time to show your creativity.
- You can share their content on your main feed and talk about the product they used. By doing this, you are showing the authenticity of your product.
- You can also keep the user-generated content in your highlights, so every time a new person visits your profile, they get to know about your product.
- Creating a reel by compiling different user-generated content will also work great and boost audience engagement.
Advertise your brand through UGC:
Using paid advertisements is also a great way to make your brand popular among a wider audience. So, due to the authenticity of user-generated content, it can be used in paid advertisements.
No doubt, content highlighting your brand shared by different creators is much more reliable and the best social proof compared to the traditional branding video created by you.
Conclusion:
When promoting brands online, social platforms can help a lot. User-generated content on Instagram helps you build credibility and authenticity for your customers. When you encourage customers to share content about your brand, it becomes a smart strategy for your brand’s publicity.
